The Post
-
The other 95%
I heard on the radio this week that 95% of UK companies have less than 10 employees – and are officially classified as ‘micro-companies’. It’s quite an astonishing statistic given the amount of attention dedicated to large corporations and SMEs.
Of course, I have a branding point to make.
When we read about branding, we’re usually reading pieces about the tiny minority of business – the big ones – not the 95% of businesses that are ‘micro’. So how relevant is the branding input?
Good visual branding is a vital ingredient to the success of a business. But I think that it can make even more difference to a small – or even ‘micro’ – business.
That’s why, although we’re really proud of the work we’ve done for our large corporate clients, we’re just as keen to work for the other 95%. There’s a lot of them, and they need help to stand out from the crowd.
Comments