Project Details
Old Mutual Asset Managers’ existing advertising had ‘lost its way’, so our challenge was to inject new life into the campaign, whilst retaining a degree of continuity.
We developed a series of powerful, bespoke illustrations of elite athletes – supported by a new strapline “The pursuit of performance”. Together these elements communicate the core investment philosophy of the business: it’s about performance.
The campaign continues to feature throughout the investment trade press.
The visual identity is also applied across marketing collateral, and online.
