Project Details
Our brief was to develop a strong look and feel for Fidelity’s re-named high net worth division which differentiated it from the core business – whilst sitting comfortably with the parent brand.
We achieved these objectives by combining a library of sophisticated images with a restrained colour palette and elegant typography.
This bold visual theme reflects the confidence and quality of the service.
The identity now runs through all Wealth Management communications – and has made a significant contribution to its ongoing success.
