Project Details
Cofunds were in a period of tremendous growth, and needed to refresh their visual brand to reflect their market confidence.
We identified the need to create engagement with the target audience, UK investment advisers. We did this by taking the geometric components of their distinctive logo motif, and built a series of quirky illustrations to help communicate the benefits of the Cofunds service.
This lively, positive visual style was adopted across all media and communications – from a sustained trade advertising campaign to direct marketing and all printed materials.
