We always try to base our creativity on intelligence. Our experience of the sector helps.
But we also have a defined creative process based on developing a real understanding of every company, product, market or distribution channel we work with.
Because there are only two of us, and we’re hands-on creatives, working with Bond is straightforward: you brief us; we do the work! (We don’t have juniors, account handlers or creative directors to make life complicated.)
We believe in the value of branding – especially in the financial sector.
And we apply the principles of branding to projects that go beyond corporate identity – including the branding of products and services, as well as advertising and communication programmes. Whatever the brief, we aim to create work that creates impact, engagement and differentiation.
Because we’re not an agency, we don’t compete with them: we never look to take on all of a client’s ongoing work. In fact we often work with agencies or in-house teams.