Project Details
Mortgage Express provided products for people who couldn’t get what they needed from High Street lenders. Our task was to convey the character and individualism of the products and the company.
We achieved this by developing a striking visual identity that was introduced in press and online advertising, and later rolled out across all communications.
We built a ‘toolbox’ of components: retro characters, wallpaper patterns; and a vivid colour pallette. This high-impact creative ensured visual variety – the press campaign was significant and sustained – whilst maintaining consistency.
