Project Details
Our objective was to name and introduce a new player, but with an established look and feel.
To support our irreverent internal brand proposition, “More Swiss than Toblerone”, we combined stylistically Swiss typography with Alpine imagery.
The approach worked: we created strong brand awareness and differentiation in a crowded, visually conservative market – which allowed the manager to ‘punch well above its weight’.
The identity provided a strong foundation for the launch of the first, and subsequent, investment fund launches.
