Project Details
IMS is a specialist consultancy with big plans, and needed to resolve its corporate identity to reflect structural changes and to help to prepare it for the future.
We developed the company logo, and introduced a new strapline to reflect their unique, straightforward approach to doing business, compared to the ‘big four’.
The central theme of ‘pragmatism’ was developed further into an ongoing trade press campaign.
As well as creating clear differentiation between IMS and its competitors, the strong new identity also helped to communicate their new and developing group structure. The identity was also applied to the new company website.
