Project Details
A huge range of healthcare products spread across different market sectors was confusing for advisers and for the direct sales force.
We worked with Standard Life to rationalise the product line, group them into logical categories, and then create a strong, flexible visual style to communicate the changes clearly and effectively.
The three product categories each had clear visual signposting and a distinctive photographic theme to unify a large volume of activity.
A significant and wide-ranging campaign was planned and rolled out over a two year period, encompassing trade and above-the-line advertising, adviser and retail direct mail, product literature and online activity.
