Project Details
When Standard Life’s Healthcare division launched an entirely new business healthcare product to their intermediary distribution channel, they briefed us to create and manage a major press and online advertising campaign.
Our creative had to create impact and, importantly, achieve clear differentiation from other press activity from other parts of the Group – whilst working within strict corporate guidelines.
A straightforward approach combining simple, direct headlines and bold, but everyday, imagery supported the campaign objectives and was successful in establishing awareness and driving responses.
