Project Details
We named the programme and created a visual style for all of Fidelity’s adviser channel communications which was distinct from other product-focused activities.
All activity was organised under the umbrella brand – encompassing live events and online support as well as market opinion and investment commentary.
The new Perspective identity will be used as a platform for an ongoing series of adviser events and communications throughout 2011 and beyond.
We summarised the content of the Perspective programme in the strapline ‘Views. Analysis. Insight.’
